Social Media is ubiquitous and like we all know businesses have begun adopting it in a big way. Though businesses are becoming increasingly creative in how they use the social media, their social activities could be broadly classified into following:
- Brand building
- Identifying prospects
- Connecting with the prospects
- Engaging with the audience that matter to your business
- Selling via social channels to the target audience
- Following customers, brands and brand advocates
- Channeling the feedback loop from customers on product/service enhancements
- Building long term relationships
Social relationships, online engagements, online content and well defined processes are changing the way social businesses operate in the new ecosystem. For social businesses to sustain the momentum and measure its social success, they need a platform to launch and manage their day-to-day activities.
We’ve designed and built Vembu CRM from scratch keeping in mind this new wave and to meet the challenges that budding social businesses face.
Social Identity
Vembu CRM will efficiently help you identify prospects with its social intelligent search across, Twitter, Facebook and LinkedIn. You can create leads from Twitter messages, Facebook posts and add prospects from LinkedIn too. You can link your existing leads and customer accounts with their social accounts. You can thereby amplify your reach quickly and keep a tab of your important social connections with an integrated social relationship management.
Social Support
With Vembu CRM’s Help Desk all your customers’ queries and relevant conversations across social channels are converted into support tickets. Instant response and resolution is what the social customer seeks and that is exactly what Vembu CRM’s Help Desk integrated with Social Desk offers you. All social media channels are managed with a unified inbox.
Social Marketing
With Vembu CRM you can identify the potential market groups based on keyword searches on their social activities. Once identified, you can engage with them unobtrusively through social media campaigns. Since the data remains within the same platform, leads generated out of these campaigns can be tracked from the history of the sales agents’ activities, keeping the marketing and sales activities always in sync.
Social Selling
Within Vembu CRM you can search across social media channels such as Twitter, LinkedIn and Facebook on keywords to gauge your brand value in the market, to identify what your customers are looking for and how your competitors are engaging them. Vembu CRM is a powerful social selling engine that aligns the marketing and sales teams to reach out and engage with potentials faster through multiple social channels, all at once. Engaging personally over their social media accounts builds better understanding of the prospects compared to offline email messages alone.
Are you looking for a 360 degree approach to manage your social customer too? We recommend you to try Vembu CRM, all-in-one CRM and Customer Engagement Platform integrated with Sales Force Automation, Customer Support and Social Media Management.
Do get in touch with us should you need any help AT crm-support@vembu.com
