I love this quote by Dorothea Brande, reputed editor at ‘The American Review’ magazine.

“So long as new ideas are created, sales will continue to reach new highs”

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When is a sale considered to be successful? A sale is only the beginning of a company’s efforts to win over a customer. Organizations often suspend marketing efforts once they have acquired a customer costing them future sales opportunities. A robust marketing and sales plan involves a series of carefully strategized actions that build trust while at the same time, motivate customers into buying again.

A well formatted database containing a variety of information such as customer name, contacts, interests, demographics, shopping & transaction history, past communications, etc. is indispensable to any sales or marketing efforts. Every suggestion and choice of words has to be based on this information to make the maximum impact on the customer.

Converting sales related data into usable information to meet customer need is precisely what Vembu had in mind when they designed the new and upcoming Vembu SalesDesk. An integrated product of Vembu CRM, SalesDesk makes small work of managing sales-related databases by keeping things simple, precise and transparent and giving instant access to customer information.

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