It is obvious that the success of your business hinges on how well your Sales, Customer Service and Marketing teams work. It is also obvious that you need the best tools for these teams to work efficiently in this competitive world.
But what’s sometimes not obvious is how to make your business teams more efficient. And the task has become ever more complex due to the twin technological waves of mobile workforce and social business networking. These two waves have provided your business enormous new opportunities but at the same time they have also inundated you with customer data that has to be properly managed and your teams have to be kept focused among all the noise.
One of the ways you could improve the efficiency of your business team is by providing them a tool to manage their customer engagements and keep them organized. There are products aplenty to do that. Your sales team could use one of the million Sales Force Automation (SFA) products available. There are several products for your support and marketing teams as well.
But soon you will realize that with emails, tickets, messages, posts and discussions floating around in all directions, the three teams are increasingly working in silos, caught in their own fanatic work of engaging the customers. 
For example, your sales and support teams may unintentionally provide conflicting ideas to your customers about your product. Your sales team could be chasing a lead down to make the purchase when the lead had just sent a nasty email to support. Sometimes each team might have their own engagement cycles with the same customer giving the customer the feeling of being spammed.
What you need, therefore, is a single solution that can capture the activities of all your teams and share it with them. That single solution will be the source and sink of all the data that your teams need to see and generate while engaging with your customers – may it be for marketing, business development, sales or customer service and support.
Vembu CRM is a platform that does just that. Unlike other CRM solutions in the market, it is a unified CRM solution with integrated Sales Force Automation, Help Desk and Social Media Management. Vembu CRM therefore helps to keep all your business activities and your teams in sync, giving your customers a next generation engagement experience through emails, social media, mobile and web.
We launched the Beta few weeks back. While we are fanatically working on launching the v1.0 soon, please do check out the beta and let us know what you think of it.
