Having come a long way from its beginnings in contact management, CRM solutions today not only encompass sales, marketing, service automation and but also offer a platform for earning, nurturing and keeping customers. Customer relationship management today is more aptly referred to as customer experience management (CEM).
What is CRM anyway? Customer Relationship Management is quite simply, putting your customer at the heart of your business. Approached holistically, an effective Customer relationship management can tie all the different functions of the organization, making sure that everyone, regardless of department, rank or business division, works cohesively to deliver unforgettable customer experience.
A well-rounded Customer relationship management initiative must be supported by a powerful solution that helps companies put their focus on current customers and prospects, offering an efficient way to contain costs and drive up profits. A group of Vembu engineers worked together analyzing the core needs of customer management and came up with Vembu CRM.
Vembu CRM is a software that puts the customer and everything related to the customer in primary focus. With Vembu CRM installed in your server, you can manage sales, marketing, customer service and support information in a single click. All the required details are interrelated and stored under a single database which makes the functioning sweeter than ever.
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