For Managed Service Providers (MSPs), ransomware attacks aren’t just a security issue, they’re a business-killing risk.

In 2020, the average cost of downtime caused by ransomware was $274,200 — nearly double what it was the year before. Now, imagine you’re an MSP responsible for multiple clients, each relying on your service for their critical operations.

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In fact, 35% of MSPs who experienced a ransomware attack in recent years have reported damages exceeding $1 million, factoring in business interruption, incident response costs, legal ramifications, and the inevitable hit to reputation. (source : Coverware.com)

Why Endpoints Are the Entry point for Ransomware Attack

Ransomware often starts with an endpoint ,a laptop, desktop, or even a mobile device. Attackers know that endpoints are the gateway to critical business data. Whether it’s phishing, weak passwords, or vulnerabilities in outdated software, every device connected to a network is a potential point of entry.

Traditional security tools, like basic antivirus, are not enough for the evolving ransomware. Attackers are using advanced techniques like AI-driven threats and Ransomware-as-a-Service (RaaS), making traditional defense strategies ineffective.

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The Hidden Cost of Ransomware for MSPs

  • Clients may lose trust after a ransomware attack in your service
  • Business operations can stop for a long time, leading to downtime in business
  • Recovery, legal help, and emergency fixes can bring unexpected expenses
  • A security breach can harm your reputation and make it harder to win or retain clients

Turning Ransomware Risks Into Business Opportunities

Endpoint protection isn’t just a security necessity; it’s a business opportunity.

By preparing early to protect client endpoints, MSPs can turn security into a competitive edge.

When you integrate robust, multi-layered security strategies into your service offerings, you’re not just protecting data , you’re building client trust, reducing costs, and creating recurring revenue.

How MSPs can Reduce Ransomware Risks

Here are some of the latest technologies MSPs can adopt to safeguard their client endpoints:

  1. Endpoint Detection & Response (EDR): Tools like CrowdStrike and SentinelOne provide real-time threat monitoring, isolating malicious activity before it spreads
  2. DNS & Web Filtering: Solutions like Cisco Umbrella block malicious websites, phishing domains, and other dangerous traffic before it reaches endpoints
  3. Patch Management: Regular updates are vital to closing security gaps. Tools like ManageEngine automate patching to ensure critical software vulnerabilities are always addressed
  4. Backup and Recovery: As ransomware focuses on encrypting data, backup solutions like BDRSuite ensure that your clients’ data is encrypted, verified, and recoverable — even in the event of an attack

Why Layered Protection Works

However, no single tool can stop every threat. That is why layered protection is more effective, especially for MSPs supporting a wide range of client systems.

A reliable endpoint protection strategy includes:

  • Real-time threat detection and alerts
  • Identity and access controls
  • Regular software updates and patching
  • User training to reduce mistakes
  • Backup and recovery that ensures operations continue

Each layer adds protection and lowers the chance of an attack being successful. MSPs who integrate these tools and strategies are seeing not only reduced risk but also improved client retention and new revenue streams.

It’s time to start seeing endpoint protection as a business strategy rather than just a tech problem.

Want to Take Your Endpoint Protection to the Next Level?

To help MSPs stay ahead of evolving ransomware threats, we’ve created a comprehensive step-by-step guide detailing how to strengthen your endpoint protection by integrating the latest tools, strategy, reduce business risks, and increase your profitability.

In this e-book, you’ll discover:

  • The latest security tools and strategies to safeguard endpoints from ransomware
  • Practical steps to build a resilient, multi-layered defense for your clients
  • Tips and best practices from top MSPs on positioning endpoint protection as a value-added service

Ready to maximize profitability and offer your clients robust protection?

Download the full guide here to unlock the full potential of endpoint security for your MSP business.

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