Social Talk – The Model of Communication

A profit business organization relies on a strong marketing team to sustain and remain in business today with the competition they experience from social media marketers. A Wikipedia article on Millennials differentiating the social and behavioural patterns categorized generations as the Gen-X

[Early 60s’ to early 80s’], Gen-Y [Early 80s to 2000] and “Generation Flux”, those between Gen-X and Gen-Y. However, the study revealed a pattern of change with the common being societal changes that frequently use social media, smartphones, mobile computing and other technologies among Gen-Y. Another study by Gabriela Taylor revealed that although Gen-X are connected on social media they prefer a face-to-face kind of relationship whereas Gen-Y oppose face-to-face relationship.

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Every medium of marketing has it’s own pros and cons. However, a combination wherein the Gen-X start the initial face-to-face marketing efforts with the Gen-Y following the customer on social media channel can establish the social identity and trust to sustain the business relationship. The benefit of this marketing cannot be ignored given that an ideal  small and medium business [SMB] provider integrates their own means of identifying the ideal product or service for the benefit of business.

Social Media Statistics

Blogging for Dustn.tv, Dustin writes about his findings on the active Social Media users as of September 2013 tabulated below:

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Social Media

Age at 2013

Daily Active Users[1]

Monthly Active Users

LinkedIn

10

259 Million

259 Million

Facebook

9

727 Million

1.19 Billion

Twitter

7

500 million

232 Million

                                                                                    [1] Source: Social Media Corporate Website

“The Speed of Trust” applies very much to the modern day irrespective of how well the social media market might have a presence in the marketing channel. This is where the Gen-X creates the first trust for the organization with the lead through face-to-face marketing while Gen-Y continue to engage their customer through social media.

Integrating Social Media in a structured manner into the business

Marketing teams in small and medium businesses, therefore, need one unified tool to take their marketing ideas to both Gen-X and Gen-Y segments. Given that today Social Media is something that every business has to adopt, the SMB need to consider the advantages of social media marketing as a viable approach to break even in their investment.

Vembu CRM provides exactly that platform to adopt. It provides a low-risk, high performing solution platform for sales, marketing and customer service having specific features:

  • Works on a unified platform

  • Integration with social media

  • Control over opportunities based on various demographics

  • Relatively user-friendly

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