The earlier parts of this blog series covered how ransomware enters through endpoints, how to build a layered defense strategy, and how to use the MITRE ATT&CK framework to meet with real-world attack techniques.
Cyber threats are increasing, and governments are focusing more on cybersecurity rules. Clients now expect more than just IT support; they want reliable protection, help with compliance, and proof that their data is secure. This shift gives MSPs an opportunity to offer endpoint protection as a regular service. By packaging it as a managed offering, MSPs can meet client needs and build a recurring revenue flow.
In this blog we can look into how MSPs can set up and offer this service to create a regular flow of revenue.
Why Endpoint Protection Is a Service, Not a One-Time Project
Small and mid-sized businesses now expect security to be delivered as a service. They need ongoing protection, reporting, and recovery. MSPs that continue to treat endpoint protection as a one-time setup or reactive fix are missing an opportunity. Packaging endpoint protection into a managed service offering allows MSPs to deliver continuous value and generate predictable monthly revenue.
How to Package Endpoint Security as a Service
MSPs can create a structured offering by combining the core components of endpoint protection into a managed service. A standard package might include:
- Endpoint Detection and Response (EDR)
- Patch management and OS/application updates
- Backup and recovery for endpoint data
- Threat response (automated or via SOC)
- User security training
- Phishing simulations
- Scheduled security reports
Pricing Models for Recurring Revenue
The service can be priced based on the number of devices or users. Common approaches include:
- Per endpoint pricing
- Per user pricing
- Tiered bundles (Essential, Advanced, Complete)
- Optional add-ons (vulnerability scans, policy reviews)
Include backup and recovery in all packages. Position it as part of the core offering, as Backup is the fallback when endpoint protection fails.
Client Retention Through Reporting
Clients need to know the reports transparently. Without visibility, the value becomes unclear. Regular reporting keeps the service relevant and supports retention.
Examples of what to report:
- Number of threats blocked
- Incidents escalated
- Endpoints updated
- Phishing results from user simulations
- MITRE ATT&CK technique mapping (to show relevance)
Use the data to hold quarterly review meetings. Show changes in threat posture, tool effectiveness, and coverage improvements.
How BDRSuite Supports the Recurring Revenue Model
Endpoint protection reduces risk. Backup and recovery ensure business continuity. Both must work together hand in hand.
BDRSuite enables:
- Scheduled, versioned backups of endpoint devices
- Immutable backup storage
- File- and image-level recovery
- Remote restore workflows
- Centralized management
MSPs can include BDRSuite in their service bundles as the recovery component. This completes the protection cycle detect, prevent, recover. Get started with 30-day free trial today
Security doesn’t have to be a cost. For MSPs, it can become a steady source of revenue.
By offering a complete package endpoint protection, reports, training, and BDRSuite for backup and recovery you give clients something they’ll pay for every month.
Because you’re not just providing tools.
You’re offering protection, continuity, and peace of mind.
Coming up in Part 5, we’ll look at why endpoint protection alone isn’t enough and how backup and recovery complete the protection cycle to ensure business continuity.
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