We at Vembu like the idea of keep things simple instead of going through a complex formulated process that makes the life difficult for everyone involved in the process. Checking the CRN article that talks about vendor habits that irks Solution Providers and that’s a typical side effect of running a lifeless Partner Program. For example our Partner Program which allows MSPs / VARs to customize our product and offer it to their customers might sound simple – but it’s powerful at it’s core and it’s time we discuss about the details of it.
For one thing, we want our MSP partners to succeed. We don’t see MSPs as our Channel or Field Sales Force, but rather as our Customers with whom we work hand in hand in delivering necessary technology that makes the life of an MSP easier in offering service to their customers. Our Data Backup and File Sharing products are primarily developed keeping MSPs in mind first and then incorporating the requirements of business customers. The technologies we have built have a greater demand in the market and MSPs are best in position to take advantage of our products and offer the same to the market.
So what does our Partner Program offer but we don’t boast about it.
1) Highly affordable enterprise class Data Backup, DR and File Sharing technology with room for greater profit margins with simple pay as you go licensing
2) Free on-demand training for your technical and sales staffs
3) Free Marketing and Sales collateral that would help your sales team in their conversion process
4) Dedicated Channel Account Manager who can be your single point of contact for your sales / technical questions.
5) NFR licenses for discounted price points for your internal use
6) Branding and customization of the product
7) Access to our NOC service where we manage the backup of your customers on your behalf that takes the load out of managing your backups.
and lot’s more…
You basically get everything you need from a traditional partner program, but its just that we don’t compile it into a complex partner program . We just intend to keep it simple and our Partner’s simply ask us what they want and we take their request to consideration .
What we do differently in the Channel Industry
1) You don’t have to pay to join our Partner Program – You simply start to purchase licenses and get started ASAP
2) Intuitive Partner Portal that allows MSPs to have central access for all information including licenses, Re-Branding, Customization, Marketing collateral etc..
3) There is no sales / quota commitment like other traditional programs. You purchase the licenses as per your demand and based on the volume you get discounts
4) Easy access to Senior Management – We are on the road meeting our Partners and understanding their business needs in greater detail so that we can fine tune our products / Solutions
5) Open forum where MSP partners discuss about our products in an open environment and our regular insightful blogs
6) Fanatical 24 x 7 support combined with freely available marketing collateral, live demos, webinars and free product training.
and lot’s more…
MSP industry is matured and they know what they need. There is no babysitting or complex programs required to guide them to sell the solution the market is looking for. As long as we understand the business nature of MSPs as a vendor and come up with the best technology at the right price, MSPs are going love it. We give them the necessary training and collateral free of cost.
Apart from that, anything else, they simply ‘ASK’ what they need and we take that into consideration – Simple. But as I said, it’s very powerful that can help MSPs to scale better and grow their business as per their business demands.
To know more about our Partner Program or if you would like to pass on some feedback or comments, please feel free to email me at len AT vembu DOT com
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