Your customers are being bombarded by consumer cloud service offerings including data protection solutions like Mozy and Carbonite and content management/collaboration offerings like Drop Box and Box.net. The vendors that offer these solutions are selling directly to SMB customers. This poses a real and substantial threat to the relationship you have with your customers because they may be lured into thinking they can easily deploy these solutions themselves. As any veteran VAR, MSP or MHP knows, SMB customers are not the most IT savvy group and their ability to successfully deploy and manage these solutions is often lacking.
Many SMBs prefer to work with a trusted partner as is evidenced by this Edge Strategies survey sponsored by Microsoft:
Importance of Buying From a Local Provider
SMB Cloud Adoption Study – Global Report, Microsoft, Edge Strategies, Dec. 2010
SMB cloud service adoption is accelerating, and businesses are looking for assistance with the selection, integration and ongoing management of their cloud products. There is a real and immediate opportunity to become a trusted source of guidance for these SMB customers who want to adopt cloud services and need help getting there. As an existing provider, you are in a unique position to provide thought leadership on what services are most appropriate for your customer base, and help them navigate the landscape of cloud services.
Vembu has taken a partner-centric approach from the beginning. Rather than going after SMBs directly, Vembu is completely focused on providing technology solutions and services to its partners so YOU can deliver cloud services to YOUR customers. We understand that without a trained and committed partner to support the SMB customer the solution will not succeed. That is why Vembu has poured millions of dollars in R&D and support to deliver solutions that are designed for channel partners to deliver to their customers. We do this in a variety of ways. First, our solutions are designed to be delivered from a central console where you can manage hundreds of SMB customers from a single interface. Second, we provide integration with all the tools that MSPs and MHPs use on a daily basis including RMM, control panels, PSA and more. We price our solutions such that you can set your own customer price and make the margin you need to drive your recurring revenue business. We also support our partners with sales tools and technical support to ensure you have everything you need to be successful, even if you aren’t data protection and content management experts.
Vembu recently released StoreGrid Cloud and SyncBlaze Cloud which are solutions sold exclusively through the MSP and MHP channel. Both of these cloud-based solutions allow you the flexibility to leverage your own infrastructure or the Vembu Cloud which is based on Amazon infrastructure. StoreGrid Cloud builds on the successful StoreGrid family of data protection solutions currently managing over 50PB of data globally. SyncBlaze Cloud provides a solution you can sell to support the collaboration, file synchronization and content management needs of your customers and allows you to make money selling these solutions to your customers.
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